George Co 02.06.26 5 minutes read

JCI Manila and Cignal Forge Landmark Media Partnership for the 2026 JCI World Congress

As the Philippines prepares to welcome thousands of young leaders from around the world, JCI Manila has taken a major step toward elevating the visibility and impact of the 2026 JCI World Congress through a landmark partnership with Cignal TV and MediaQuest Holdings.

The agreement officially names Cignal as the broadcasting arm of the 2026 JCI World Congress, bringing together one of the country’s largest media networks and one of its most distinguished leadership organizations in a shared mission to showcase the Philippines on the global stage.

The partnership was formalized during a contract signing attended by key leaders from both organizations. Representing JCI Manila were 2026 President Edison Ke and Project Chairman Martin Peñaflor, whose leadership has been instrumental in building strategic alliances for the upcoming Congress. Joining them from the MediaQuest Group were Christopher C. Lizo, Chief Finance Officer of MediaQuest Holdings, Inc.; Patrick Y. Paez, Head and Officer-in-Charge of News5; and Gerard L. Milan, First Vice President and Chief Revenue Officer of Cignal TV. Their presence underscored the importance of the collaboration and the shared commitment to delivering a World Congress that will resonate with audiences both in the Philippines and abroad.

The partnership is valued at approximately PHP 6.8 million and represents one of the most significant media collaborations secured by the organizing committee to date. Through Cignal’s extensive broadcast network and MediaQuest’s integrated media platforms, the World Congress will gain unprecedented exposure before, during, and after the event.

Scheduled to take place in Clark, Pampanga from November 11 to 15, 2026, the JCI World Congress is expected to welcome thousands of delegates from more than 120 countries and territories. As JCI’s premier annual global gathering, the Congress serves as a platform for leadership development, international collaboration, entrepreneurship, and community impact.

More than a media partnership, the collaboration represents a strategic effort to amplify the stories, initiatives, and achievements of the Congress to audiences across the country and around the world. Through television broadcasts, digital platforms, news coverage, and promotional campaigns, Cignal and MediaQuest will help bring the World Congress experience to millions of viewers and followers.

The involvement of News5 and One News further strengthens the partnership’s ability to reach business leaders, policymakers, entrepreneurs, and young professionals nationwide. By leveraging the strengths of multiple media platforms, the collaboration will not only promote the Congress but also highlight the values of leadership, active citizenship, and service that have defined JCI for more than a century.

For JCI Manila, the agreement reflects the chapter’s commitment to delivering a world-class Congress experience worthy of the Philippines’ return as host of one of the organization’s most prestigious international events. By partnering with an established media institution, JCI Manila is ensuring that the stories of Filipino leadership, innovation, hospitality, and nation-building will be shared with a global audience.

The significance of the partnership extends beyond media exposure. It serves as an opportunity to showcase the Philippines as a destination for international conferences, tourism, business opportunities, and cross-cultural collaboration. Every feature story, broadcast segment, and promotional campaign contributes to presenting the country as a vibrant hub for leadership and global engagement.

Congress Director L.A. Sevilla and the JCI World Congress 2026 Organizing Committee have consistently emphasized the importance of building strategic alliances that create meaningful experiences for delegates and stakeholders alike. The collaboration with Cignal and MediaQuest embodies this vision, bringing together organizations that share a commitment to excellence, innovation, and impact.

As preparations continue to gain momentum, the partnership sends a clear message to the global JCI community: the Philippines is ready. Ready to welcome the world. Ready to showcase its culture and people. Ready to host a World Congress that will inspire future generations of leaders.

With Cignal and MediaQuest standing alongside JCI Manila, the road to the 2026 JCI World Congress becomes more than a countdown to an event. It becomes a national story of partnership, leadership, and collective ambition.

From Clark to the world, the journey has begun.